When to Hire a Marketing Consultant

When to hire?

If you're wondering when to hire a marketing consultant then there are three key reasons:

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1. You don't have the skills in-house - this is the main reason and is often a way to fast-track your marketing and relieve current teams of work outside their strengths

2. You're about to do something new - whether that's launching a new product, going into an area you haven't done previously or are trying to appeal to a new audience

3. You want to grow - this is another big reason and is often the first request to the marketing consultant

How to hire?

The next question is how to hire a marketing consultant. These are the steps:

1. Have an outline of what you want to achieve

2. Setup a call with the marketing consultant you're looking for. They should be able to diagnose the challenge and suggest options

3. Talk about the business and the environment it operates in. Focussing on the bigger picture helps see the real areas of impact

How much does it cost?

The obvious next question is how much does it cost to hire a marketing consultant?

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The truth is that the marketing consultant shouldn't be charging you for an initial introductions call. They should be able to broadly diagnose the way forwards and what you need.

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Beyond that, you'll usually be quoted based on a day rate which you can reduce depending on how long you need them for.  See below for details.